Microsoft Clarity

Microsoft Clarity is a free behaviour analytics tool that shows how users experience websites and apps. Session recordings let teams watch real users on a site to see where and why they run into difficulties, with highlights that surface key moments of each journey.

Heatmaps show where users click and scroll, and AI features summarise sessions, answer questions in conversation and reveal hidden patterns. Clarity states compliance with GDPR and the California Consumer Privacy Act.

Clarity is a Microsoft service that is free of charge.