Fullstory

Fullstory is a digital experience platform that automatically captures user interactions on websites and mobile apps, so that teams can spot friction and improve the user experience.

Session replay shows exactly what users did, and heatmaps summarise where they click and scroll. Analytics and product analytics measure customer behaviour, while guides and surveys provide product tours, NPS and other in-product feedback. AI features surface insights from the captured data, and an MCP server gives AI assistants access to it. These capabilities help find usability problems on real sessions and reproduce issues reported by users.

Fullstory is a commercial product from Fullstory, Inc.