Mouseflow

Mouseflow is a website behaviour analytics platform that shows how visitors use a site.

It records sessions for replay and builds heatmaps of where users click and look, which can be compared across time periods, devices and segments. Conversion funnels show where users drop off, form analytics reveal where and why forms are abandoned, and feedback surveys collect user comments. Friction detection and journey analytics highlight usability problems, and AI features and an MCP server help analyse the data.

Mouseflow is a commercial service from a Danish company, with a free account and paid plans.