Optimal Workshop

Optimal Workshop is a user research platform for testing and understanding how people use products, websites and content. It covers research from study design to analysis and reporting.

Its tools include usability testing, live site testing, prototype testing, tree testing, first-click testing and card sorting, as well as surveys, interviews and an AI interviewer. Tree testing and card sorting help design and validate information architecture, such as menus and site structures, while first-click and prototype tests check whether users find their way. Participants can be recruited through the platform, and qualitative insights are analysed with AI assistance.

Optimal Workshop is a commercial service from Optimal Workshop Ltd. It can be tried for free, and every paid plan includes all tools and study types.